01-34 GENERALS SPRING25 PT - Flipbook - Page 10
PUBLISHING PARTNER MESSAGE
THE POWER OF PUBLISHING
WHEN GIOVANNI CAUTILLO joined the OGCA, he
brought with him a mindset that a lot of
associations are only just beginning to
embrace: that your publication isn’t just
a magazine—it’s your voice. It’s how you
show leadership to your members, your
partners, and the broader industry.
So, when the time came to re-evaluate
OGCA’s publishing model, the decision
was clear: no more outsourcing that voice
to disconnected, third-party publishers with templated layouts and generic
content. Instead, bring it in-house. Take
control. Make it meaningful.
There’s a growing recognition that
“contract publishing” has often meant
cookie-cutter design, uninspired editori-
Todd Latham is
the President of
Actual Media Inc.
- OGCA's media and
publishing partner.
al, and sales strategies driven more by ad
quotas than by what serves the industry
best. That might check the box of getting
a magazine out the door—but it doesn’t
build connection. It doesn’t re昀氀ect the
strength or complexity of the construction industry in Ontario.
OGCA’s decision to
rethink how it communicates
was more than just a
publishing change—it was
a strategic move
By TODD LATHAM
That’s why OGCA’s decision to rethink
how it communicates was more than just
a publishing change—it was a strategic move. By managing their publication from within, and by working with
partners who understand the sector (and
more importantly, who listen), they’re
now producing something that looks and
feels like it belongs to the association—
because it does.
This is the 昀椀rst of four issues of The
Generals in 2025, and already you can see
the di昀昀erence. The content is sharper. The
voice is more direct. And most importantly, it’s aligned with the interests and
priorities of OGCA members and partners.
Kudos to Giovanni, the OGCA Board,
and the sta昀昀 for having the vision—and
the guts—to do something di昀昀erent. For
other associations watching from the
sidelines, take note: owning your narrative isn’t just a nice idea. It’s the future
of engagement.
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10 the generals • SPRING 2025
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