01-34 GENERALS SPRING25 PT - Flipbook - Page 21
INNOVATION
AI FLIPS THE SWITCH
AI has turned on the lights—now construction
must focus, adjust, and evolve. By CHRIS GREENE and NANCY ROGGE
OR YEARS, construction professionals
have relied on instinct and tradition, often working with limited
visibility into risks and inefficiencies. Artificial Intelligence (AI)
flips the switch, suddenly illuminating patterns and insights that once
took months— or longer— to uncover, if
at all. But visibility alone changes nothing;
what matters is how we adjust our behavior
to embrace its insight and act upon what
we now see. Like stepping from a dimly lit
room into bright daylight, we must recalibrate and adapt.
AI is not a substitute for (human
experience and) expertise—it merely
enhances it by providing faster, datadriven insights. It enables professionals
- be it contractors, brokers, insurers,
etc. - to apply their specialized knowledge
more e昀昀ectively, bridging skill gaps
independently and reducing reliance on
fragmented, external resources that are
often time-consuming to access. AI is
a force multiplier; just as a power tool
enhances a carpenter’s e昀케ciency, AI can
supercharge human decision-making.
F
Nancy Rogge,
Senior VP of
Learning &
Technology,
American Global LLC
For AI adoption to be
successful, we must rethink
how we lead, train, and learn.
Leaders must do more than
implement AI—they must
model the behavior shifts
that are critical for success.
Getty Images
Chris Greene VP
of Innovation &
Insights, American
Global LLC
However, unlocking AI’s full
potential requires more than just
new technology—it demands a
fundamental shift in how we approach
problem-solving, decision-making, and
collaboration. Instead of fearing that AI
will replace jobs or lessen individual
contributions, it should be seen as
a powerful assistant that increases
e昀케ciency, giving workers more time
for strategic thinking and performing
higher-value tasks. Professionals must
move beyond habit-driven thinking
and embrace AI as an active partner as
part of their daily work昀氀ow. Just as CAD
and BIM ampli昀椀ed design and project
management expertise, AI is the next
evolution in construction—enhancing
data interpretation, risk forecasting, and
decision-making. Learning to collaborate
with AI e昀昀ectively will help users re昀椀ne
skills, improve processes, reduce research
time, automate repetitive tasks, and
identify important trends faster.
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