01-34 GENERALS SPRING25 PT - Flipbook - Page 8
PRESIDENT'S MESSAGE
NEW APPROACH
– NEW OPPORTUNITIES
The OGCA is proud to introduce all of our “readers” to the new and updated General’s magazine!
By GIOVANNI CAUTILLO, OGCA President
ES, I USED THE WORD “READERS” instead of
members intentionally, since
our magazine is issued to more
than just those within the OGCA.
For our members that did not
know, the OGCA magazine is
currently received by over 2,500 specific
readers. These recipients range from
local and provincial government staff,
like minded associations, to Ministers
and the Premier. These distinguished
recipients are in addition to the majority
of industry stakeholders that have a vested interests in the industrial, commercial
and institutional (ICI) construction sector in Ontario.
Additionally, the plan for the General’s
magazine is to broaden its readership
exponentially within the next year
to three. Since information is power,
we believe in empowering as many
readers as possible regarding issues
and opportunities in the construction
industry.
Y
This is also an excellent opportunity for our members to
provide insights into aspects of the construction sector
that they have, which our readers would benefit from.
The OGCA is happy to receive articles on subject matters
that are meaningful to our members.
8 the generals • SPRING 2025
The rationale for providing this
background, and look ahead, is to
inform all of our readers that the OGCA
General’s magazine, in addition to
expanding our readership, is updating
the look, feel and number of issues we
produce yearly.
In preparation for our 2025-2028
Strategic Plan, the OGCA, through our
consultant Portage Group, issued surveys
on what the members want and need
from their association. One of the overall
responses from you, our members, is to
increase communication and provide a
comprehensive sharing of information
from the OGCA.
As a direct result of this request, the
OGCA has responded by increasing the
General’s magazine from twice per
year to four times annually. This will
provide more timely content, a greater
distribution for advertisers, as well as
increasing the diversity of articles within
each magazine. This is also an excellent
opportunity for our members to provide
insights into aspects of the construction
sector that they have, which our readers
would bene昀椀t from. The OGCA is happy
to receive articles on subject matters that
are meaningful to our members.
The OGCA’s current Strategic Priorities
are as follows: Advocacy; Health and
Safety; Innovations; and Engagement.
The goal is to feature one of these
priorities in each issue of the magazine,
while including content on the other
three pillars as well.
And should the OGCA’s Strategic
Priorities change, so can the magazine.
We are set to be 昀氀exible and adaptive
since the magazine will now be
completely digitally produced and issued.
Digital production also allows for ease
of retrieving information in the future
since readers can easily search via select
words. The bene昀椀t will increase access
to usable information through a better
medium.
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